When small business owners think of marketing, they usually imagine expensive commercials or online banners. However, marketing is all about working smarter, not harder, and having a single influential person using your product can reach tens of thousands of potential customers.
Glossier, one of the newest and most successful makeup start-ups, has built their brand almost exclusively through influencer marketing, who they dub “glossier girls”. Rather than spending millions of dollars on expensive advertisements, Glossier’s engagement with influencers helped grow their company by 600% in 2015-2016.
39% of businesses will be increasing their influencer marketing activities. If you want your product in a local celebrity’s hand, you have to start planning now.